Headland’s annual Oktoberfest is rooted in the company’s strong cultural ties to the German tradition. Introduced in 2011, Oktoberfest by Headland was initially intended as a once-off event, inviting customers, industry representatives and local Government officials to the opening of the company’s new Sydney office and showroom.
Receiving a fantastic response, Oktoberfest by Headland has since run annually, requiring full marketing and promotional efforts including official branding, invitations, direct mail and email campaign marketing, hanging banners as well as promotional show bag giveaways.
