Headland Machinery
Headland Machinery is a significant figure in the manufacturing industry, supplying thousands of customers nationwide with high quality machinery and regular service maintenance.
Focusing on one division at a time in a monthly campaign, strong focus is placed on core products and new product launches. This includes page search optimisation, long tail keyword research, active blogging, content driven social media updates and media release distribution to central publications.
| SEO Campaign Results – halfway through 3/7 divisions | |
|---|---|
| ✔ | 15 current listed keywords on first page of Google |
| ✔ | 2000+ unique site visits per month from organic search |
| ✔ | 78% unique new site visits per month from organic search |
| ✔ | Unique visits spike when e-newsletter/blog posts are published |
*Results as of Monday 4 November 2013