Understanding Responsive Web Design – What does it mean for your online business?
One of the first things you need to understand about responsive web design is that it is a philosophy – not a technology.
A simple definition: for a site to be considered responsive, it needs to have the capability of adapting to the size and orientation of any given screen.
What does mean for online business, equipped with mobile shopping capabilities? It forces the web development team to focus on true user experience, designed and optimized for the end user, and their buying habits.
A recent Google study found 76% of smartphone owners planned to use their devices for browsing gift ideas over the Christmas season.
By equipping your business with technology designed for responsive use, you eliminate the frustration of having to pinch, zoom or scroll through content designed for a desktop screen.
With such a high amount of users intending to use smartphone and other mobile devices – Imagine if your business wasn’t equipped.
Think about how many potential customers may bounce off because of an unresponsive site. And how many do you think will actually make the effort to log onto their desktop and start the search process again?
Lastly, but definitely the most important – responsive design forces us to consider the presentation of content and site appearance itself. We are required to think about how our content will appear on a wider range of devices, or whether it is even possible or not.
Combine eCommerce, responsive design, content creation and website appearance – you have Klugo’s one-system-solution, encompassing SuiteCommerce, an ecommerce solution within NetSuite, and IndustryMarké, targeted marketing and web design for online business.
Click here to check out our portfolio, and feel free to contact us direct on 1300 766 011. We can’t wait to hear from you.
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